Last week I joined the online frenzy and downloaded the new Radiohead album "In Rainbows." I didn't get up at 1:45 am like the hardcore fans. I actually waited until the next day.The whole thing is marketing genius. Name your own price? I paid 2.90 pounds...little over $5.00. Bypassing labels and keeping all the profits...and creating anticipation...Radiohead's making a killing.
Plus the album is really good. Not O.K. Computer or Kid A good...but still really good. It only took me about ten minutes to get the whole thing bought, downloaded and zapped to my iPod. Don't think there are too many other bands that can get away with bypassing the whole record label deal. Radiohead has always forged their own path.
